To the fullest extent permitted by applicable law, in no event will Reciprocity Marketing Group, its affiliates, directors, officers, employees, agents, suppliers or
licensors be liable to any person for any indirect, incidental, special, punitive, cover or consequential damages (including, without limitation, damages for lost
profits, revenue, sales, goodwill, use of content, impact on business, business interruption, loss of anticipated savings, loss of business opportunity) however
caused, under any theory of liability, including, without limitation, contract, tort, warranty, breach of statutory duty, negligence or otherwise, even if the liable
party has been advised as to the possibility of such damages or could have foreseen such damages. To the maximum extent permitted by applicable law, the
aggregate liability of Reciprocity Marketing Group and its affiliates, officers, employees, agents, suppliers and licensors relating to the services will be limited
to an amount no greater than one dollar or any amounts actually paid in cash by you to Reciprocity Marketing Group for the prior one month period prior to
the first event or occurrence giving rise to such liability. The limitations and exclusions also apply if this remedy does not fully compensate you for any losses
or fails of its essential purpose.